Web Site – A Marketing Tool

 Web Site – A Marketing Tool


When you are running a profit-oriented business, if you are not getting clients, better still, if you are not selling or enjoying good sales, certainly you are on your way out of business. Even if you have all the 4Ms- Men, Materials, Machine and Money- there is no guarantee that your product or service will sell appreciably and at a profit. The marketing메이저사이트 function of an enterprise is a series of activities that are geared towards selling of your products or services. If you are in business and you want to sell, you need to do marketing. What is marketing? It is all activities concerned about satisfying consumer needs at affordable cost to the consumer, and at least at a sustainable level of profit to the organization. The goal of satisfaction of consumer needs is pursued through the following marketing functions- market research, product creation, product development, advertisement, promotion, pricing, and distribution/availability. For each product or service, effort is made to achieve a suitable balance among the various elements of this marketing mix.

Business enterprises are now taking advantage of the Web to showcase their products and services, present their company profile, and how to contact them on their web site for the world to see. This is online advertising which is creation of awareness. Some of them conduct market research through their site by asking people to submit their opinions on their products and services in specially created forms and e-questionnaire. In this way, they identify clients (referred to as consumers in the marketing definition above) needs. When you have developed and hosted your site, it is still unknown to the world in the real sense of it and it is not yet reaching out to so many people even as it is on internet. So, you have to do marketing for the it, both conventional and internet marketing to enable you create awareness for it and achieve the principal goal of experiencing visibility by your organization. The focus of this article is internet marketing. As you create awareness for your site, you are also marketing your products and services and other things you want to present on the site. How do you create awareness for your web site, that is, advertise your site? This is by directing traffic to your site. The whole gamut of activities involved in getting visits to a site can be summarized as directing traffic to web site. In one word, after hosting your site, the next thing is to direct traffic to it.

There are various ways of directing traffic to a site. Some are the following-

Submission of site for search engine listing- This is a very popular way of directing traffic to site. When you submit your web site URL to popular search engines like Google and Yahoo, your site is enlisted and becomes accessible through certain query results although the ranking (the position) will be low initially. Gradually, people will get to know of your site.


Submission of site to web directory for listing- Web directory provides a catalogue of organizations by listing their sites by category and subcategory. A lot people search directories when looking for information. Listing your site in directories will surely enhance creation of awareness for it.


Submission of articles to web article publishers- Popular web article publishers like EzineArticles do a lot in helping to direct traffic to web site. This is another choice avenue for getting information by many people. When you submit your article with your site URL in your short profile, readers of your article might visit your site and by so doing, you start getting traffic to your web site.



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