Avoiding Illegal And Unethical Customer Review Methods

 Avoiding Illegal And Unethical Customer Review Methods


There are many ways to game the online customer review system on your website and review sites.

While all these  best clothing stores

methods are unethical, not all of them are illegal but if discovered they could very well spell doom to your business reputation and success.

Here are three methods that you want to avoid using to collect customer reviews:

  1. Financial incentives

Many underhanded marketers advice small business owners to use financial incentives to encourage clients to submit positive online reviews for them.

These incentives may not involve giving hard cash, but instead involve giving away coupons, gift cards, complementary vouchers, discount offers and so on.

While the practice may appear harmless to a business owner, it is actually bribing people to give a favorable opinion about your business which will be used by third parties to make a financial decision in doing business with you.

This has been one of the worst practices in the internet marketing field and has made the Federal Trade Commission crack down heavily on marketers who use false information to promote their business.

To stay out of trouble, use your financial incentives for other marketing purposes that will build trust and honesty with your customers and then encourage them to leave online reviews out of their own free will.

  1. False personas

Another underhand trick marketers use is to create false online identities to submit reviews.

This is a difficult method for authorities to track since different IP addresses are used by each identity to submit the reviews.

However in this day and age of technology and so much public interest in exposing unscrupulous businesses, it wouldn’t take long for someone investigating your reviewers to wonder why the IP addresses of the submitters are from India, Philippines and Malaysia yet your client base is in Little Rock, Arkansas!



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